Sol Friedman Joins Trebuchet as VP, Business Development
Veteran Marketing Professional Will Leverage Contacts, Expertise, to Increase Trebuchet’s Market Share in Key Verticals
Sol Friedman has joined Trebuchet Outsourcing Services as Vice President of Business Development. Mr. Friedman is an accomplished professional with a multi-faceted background and a successful track record in marketing and new business development. He has made his mark especially in the legal, human resources, healthcare/insurance and financial verticals and has worked for both large companies and smaller entrepreneurial firms like Trebuchet. He has held positions with Healthfirst, a managed care organization, where he successfully developed member and physician markets. He also served as the Director of Marketing for Heartlink, a telemedicine/demand management services company; specializing in cardiac and pulmonary monitoring and enhanced physician answering services.
Eli Willner, President of Trebuchet, said, “We’re excited to have a professional of Mr. Friedman’s caliber join Trebuchet. We’ve spent the past several months refining our approach and building our production capacity, and we’re ready to advance to the next tier. We’re confident that Mr. Friedman is the person who’ll take us there”.
“I’m delighted to join with Eli Willner and his team of outsourcing experts”, Mr. Friedman said. “Trebuchet has a unique business model and value proposition. I’m certain that we will dramatically increase Trebuchet’s market penetration in our key verticals in coming months”.